10 Internet Marketing Techniques For Digital Marketers
In my previous article, I have discussed some of the ways that the advent of the internet has affected business generally. In this article, I want to look at some of the internet marketing techniques that a good digital marketer should have. Follow me as we are going to look at that together in this article. I need to say that when it comes to Digital Marketing, it will be very difficult for you to be proficient in all the areas, each and every digital marketer have there own area of specialisation, you may have a general idea but there will always be an area that you are good at.
Now the techniques…
#1 Email Marketing
This is one of the areas of specialization when it comes to Digital Marketing. With email marketing, you can actually leverage email communications to reach out to your target audience. This will also allow you to engage your existing customers so that they can know more about your products and services. This will allow them to tell others about your products and services.
#2 Video Advertising
This another area of specialization for Digital Marketers. With Video advertising, you can leverage on your audience interest in video to attract them to your lifecycle. This process allows you to create videos that educates your potential audience about how they can use your products and services. This allows them to have a live demonstration of how your products can be used.
#3 Banner Advertising
This happens to be another form of advertisement that organisations can leverage on. banner advertising allows organisations to display a banner advert on blogs and websites. The major problem with banner advertising is that it might also appears to individuals and web visitors who might not be interested in what you have for sale. Although organisation such as Google has come up with algorithm that allows the adverts to display based on the interest of such audience. It is possible that those that have interest in fashion will fashion ads being displayed to them.
#4 Affiliate Marketing
Another means of promoting your products and services is through the use of Affiliate marketing. When it comes to affiliate marketing, you as the manufacturers can commission some agents to promote your products and services. Here, the agents are paid a certain commission for every new customer that they are able to refer to your business. This will definitely take advertising cost off your shoulder.
#5 Blog Advertising
This is another aspect of Digital Marketing that is very essential. Here you can use content to promote products and services that you have to offer your audience. Here, you can actually place ads on blogs. This can be done through ad networks such as Bing or Google. You can also decide to negotiate with the blog owner directly who might decide on whether to accept such ads or not. The benefit of this is that it will allow you to choose blogs that have the type of audience that you are looking for. This will definitely increase the conversion rate for your blog ads.
#6 Podcast Advertising
In a simple term, I can also refer to a podcast as online radio. There are many people all over that listens to the podcast and glean knowledge from it from time to time. Podcasting is a process of publishing audio or video files on the internet using Really Simple Syndication feed as the syndication channel. It’s just like a normal frequency where you can tune in to and listen to online radio programmes of your choice. When a podcast has a large followership base, you can use it to promote your products and services.
#7 Search Engine Advertising
One of the best media for getting free traffic is through search engines but it’s not that easy. It always takes time before keywords can rank on search engines. That is why most organisations, will always combine both search engine optimization and search engine advertising. At times, as a business or individual, you will have to pay search engine owners such as Google or bing among others in order to bid for some of the keywords. Once the setup is complete, you can be sure that the ads will start ranking in no time.
#8 Social media advertising
Another major area that is in high demand when it comes to digital marketing is social media advertising. Social media has become a platform where you can find diverse people. Facebook for example has over two billion users. That is why this platform is very attractive to business owners and individuals that wish to advertise there products and services. You can use social media for community engagement and promotion of products and services in order to reach more potential customers.
#9 Mobile Advertising
Another common method of advertising your products and services is through mobile advertising. At times, without leveraging the internet, you can actually use text messages to reach potential customers and tell them about your products and services. Due to the high state of scam in some countries, the probability of reaching new customers through mobile advertising is very narrow but you can actually use it effectively to pass information to your existing customers.
#10 Viral Marketing
This refers to a marketing technique that uses pre-exisitng social networks to increase brand awareness, through a self applicating viral process. You should understand that this is analogous to the spread of pathological and computer viruses.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
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