10 Ways Of Improving Conversion Optimization
In my previous article, I have talked about some of the facts that you need to know about online conversion, in this article, I want to talk about ways of improving online conversion in online marketing. Follow me as we are going to look at that together in this article. Before I will discuss ways of improving conversion optimization, I need to discuss some of the general terms that you need to know about online conversion in Digital Marketing.
For every online marketing and campaign, you need to have a conversion page. A conversion page is a very important page on your website. This is the page where a prospect or visitor lands when they come to your website. You should note that the primary purpose of a conversion page is to convert a prospect to a visitor to your website. That is why everything must be designed with sales in mind.
This is the percentage of your visitors who perform the desired actions that you want them to perform after they have visited your website.
Conversion rate optimization
This is the process of increasing your sales and leads without making additional costs or paid marketing strategies. In this case now, you are achieving your objectives but you are doing more in order to get more sales.
Now the ways…
#1 Client testimonial
One thing is very common when it comes to online purchases. Prospects will always want to hear what those that have used the product before has to say about that particular products or services. You need to gather as many testimonials as you can gather from your past customers. You have to display good testimonial from your clients and make sure they are displayed in a location where new customers could easily see them.
#2 Add value
It is a well-known fact that there is no one that is ready to waste there money on worthless offers that will not add value to them. You need to make sure that customers are getting more than what they bargained for in terms of the value of your products and services. You also need to make sure that you state clearly to your customers the reasons why it is best for them to buy from your website.
#3 Create a sense of urgency
This is another mistake that most businesses are making in terms of how they are presenting your products and services. You also need design your product offers in such a way that customers will feel that if they do not take advantage of the opportunity that you are offering now, they will not be able to see such golden opportunity again.
#4 Clear heading
As part of your effort to increase you online conversion generally. You have to make sure that your sales messages are very easy to understand and assimilate. You need to make sure that you present a clear and non-misleading heading. Doing this will allow customers to take understand the message that you are trying to pass across. This is very important because most of your customers do not really have time to read some of the sales messages that you have put together.
#5 CTA Above the fold
In addition to all the creative messages that you have designed in order to convert leads to customers, you need to make sure that you put your Call to Action above the fold. There is a need for you to use a different character and bigger text as well as different font colours that will allow users and visitors to know where they need to click on in order to purchase that particular products or services.
#6 Remove unnecessary links
Also, when you are designing your landing page since it is a landing page, everything about the page must be geared towards selling that particular products or services. You have removed all links that do not relate to sales. All your menu and links that could take visitors away or distract them from purchasing the products or services should be removed.
#7 Dark and contrasting colours
Just like I have said earlier, colour and texts are very important when you really want to optimize your products and services for online sales. You need to make sure that important points are alighted so that customers will understand the messages you are trying to pass across. You also need to ensure that the conversion or Call To Action buttons are well designed so as to improve the conversion rate for the products and services.
#8 Automatic image and Carousel
In my previous article, I have also told you that you have to do all that you could in order to make sure that your website loads on time. You must remove images and elements that can slow down your website. One of such is image and carousels. They should not be used. This is due to the fact that if the website fails to load on time, it can discourage users. It will force them to abandon the sales process out rightly.
#9 Avoid using free photos
As part of your effort towards improving conversion optimization, you need to make sure that you are not using free pictures that are available online. You should never use any image that you do not have the license to use so as not to land yourself in trouble. You can always use online tools like a canvas that you need to use for your online marketing campaigns.
#10 Simple and strong CTA
There is a need for you to also use a short and strong CTA that has a compelling tone. It should be too long and it must have the desired action that customers are expected to take when they visit the website. It can be something like “Buy Now”, “Get Started” among others. This will allow your prospects to know the action that you are expecting them to take.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
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