20 Tips To Maximize Website Online Conversion
In my previous article, I have talked about some of the facts that you need to know about online conversion for websites. In this article, I will be talking about some of the facts you need to know about how to maximize online conversion for websites. Follow me as we are going to look at that in this article.
Now the ways…
#1 Make mode of payment easy
One of the things that will always make customers abandon carts is when it is difficult to make payments. When you are designing your website or online e-commerce stores, you have to make sure that there are more than one method of making payments on the website. When it becomes difficult to make payments, you will be losing loyal customers.
#2 Free subscription
Also, your attention when it comes to your customers should not be to make sales alone, you should always find a way of keeping in touch with your customers and prospects. You can offer them a free subscription to your website, blog and podcasts. When they are receiving your email newsletters, for example, they will get to know more about your products and service. It will assist them to boost their confidence in your products and services.
#3 Good navigation
As part of your strategies of increasing online conversion on your website, you need to make that your website has good navigation. It should be relatively easy for users to find what they are looking for on your website. You should also use a category to group your contents so that customers and visitors can easily find what they are looking for on your website.
#4 Positive Reviews
Also, I said in one of my articles that when customers want to purchase particular products or services, they will always look for someone that has used the product before. You need to make sure that your customer’s testimonials are displayed on your website for prospects to see. This will help to reinforce the fact that customers are not making mistake by choosing to buy products and services from your website.
#5 Free Shipping
Also, if you really want to improve and maximize online conversion for your website, you need to offer free shipping to your customers. There are some that want to buy your products but they may not have the money to do the shipping. By offering free shipping, it will help to boost the confidence of your prospects and customers in your products and services. It will encourage the customers to buy from you.
#6 Compelling content
Also, in order to maximize online conversion for your products and services, you need to make sure that you create compelling content to support the products and services that you have for sale. The content you have created will allow prospects and customers to know what the product is all about as well as how it will benefit them. This will greatly increase the conversion rate for your product.
#7 Matched content
Also, when you are creating content for your website, you need to make sure that your content matches the correct product that you have for sales. Let’s say that you have created content and you include a link. If the content talks about cats, the link should direct customers to the page where they can purchase the cat. Nothing should be different.
In addition, you should do all you could do to convert visitors to customers. You need to place the testimonial of satisfied customers on your landing page so that it will encourage customers to purchase your products and services. You are not under compulsion to use bad testimonials. You are free to delete such bad comments if you are not comfortable with such comments.
#9 Call to Action
There is a need for you to include a clear Call To Action for products that you have for sale. You need to make sure that such call to action are descriptive enough so that prospects and customers will understand the steps that you want them to take after they might have gone through the contents. It is possible at times that some of them might not have the time to go through the entire contents. They might just click on the CTA and perform the desired action.
#10 Test Your Website
Another important factor that you need to maximize online conversions for your website is to test your website. You need to run some speed tests in order to be sure that nothing is hindering your website from loading on time. You also need to test the links in order to be sure that they are linking to the appropriate pages. It is very critical.
#11 Online chatting
In order to guarantee all-around communication between prospects and customers, you need to make sure that your website provides a kind of feedback mechanism through which customers can reach out to you to ask questions and tell you what they feel about your products and services. This will allow you to cover up for any lapses discovered on your website. It will also boost customers’ confidence in your products and services.
#12 Frequently Asked Question
Also, there is a need to provide a section for Frequently Asked Questions on the website. At times, the FAQ will reduce the pressure on the customer service department. This will ensure that customers can have a kind of guideline that they can follow in order to resolve any issue they might be having regarding product sales. It will help to turn desired prospects into customers.
#13 prove your genuineness
Also in order to convince customers and prospects to buy products from your website, you have to be able to prove to them that you are genuine. There is a need for you to include your mailing address, your location as well as your phone numbers on your website. This will give your customers the guarantee that you are not out to swindle them.
#14 Your Front Page
The main reasons why many people are not optimizing their conversions is due to the fact that they are not taking the business serious as a real business. You need to come to the realization that your blog is your office. You have to do all you could to make your front page as attractive as possible. Do not forget also that customers should be able to find what they are looking for.
#15 easily assessable
In order to convert more visitors to customers, you have to make sure that you have an easily assessable blog or website. You need to make sure that customers can easily find what they are looking for. You need to make use of categories to group your contents. You should also ensure that customers and other visitors can have access to your contents without signing up on your website.
#16 Easy Purchase option
Just like the easy payment option that should be available on your website, you need to also provide an easy way to purchase your products and services as well. You have to provide a link to each page on your website. You should also display the price of each of your items as well as additional details that customers need to decide on whether to purchase the product or not.
#17 Answer all queries
It is also being said that a good customer centric enterprise will not go to sleep until customers issues are resolved. You need to make sure that all customers’ complaints and enquiries are resolved amicably. Please note that there is no guarantee that you are not going to lose customers but as much as possible you need to raise exit barrier for your customers by answering all their questions.
#18 Contact form
There are times that customers will always want to ask questions before they would make actual purchase, you need to make it easy for customers to reach out to you. You can find a good contact form for free online. Having a contact form will prove that you value customer’s feedback. It will also increase customers’ confidence in your products as well.
#19 Quick response
One of the major issues that we have when it comes to online marketing is the issue of late response. You need to make sure that you always response to customers complaints and feedbacks in record time. You should always cultivate the habits of checking your email regularly for new messages and make sure that such enquiries are properly attended to.
#20 Concentrate on visitors benefits
As part of your effort to serve customers better, you need to always concentrate on visitors’ benefits. You have to know what customers stands to gain when they use your products and services. Make sure that these benefits are well documented on your website. You also need to work on the actual realization of these benefits as well.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
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