16 Best Practices For Effective Landing Pages
In my previous article, I have looked at some of the facts that you need to consider when it comes to creating an effective website. In this article, I want to look at some of the best practices for effective landing pages. In my previous articles, I have also said that the landing page is the first page that you see when you come to a website. I also said the website should be designed in such a way that it can convert prospects to customers and increase the conversion rate on a website. Follow me as we are going to look at that together in this article.
#1 Matching Ad copy
When you are creating your content, you need to ensure that the Ads you have created matches your landing page. You should not make any attempt to deceive your audience into clicking your ads. For example, if you advertised about cats, make sure that your landing page also talks about cats as well. This will boost the confidence of your audience in your content.
#2 CTA Above the fold
Your Call To Action is the step that you would like your audience to take after they might have read your content. You need to make sure that the CTA is displayed where the audience will not have to scroll down before they can see it. This will increase the conversion rate for the landing page. Also, you can make use of Pop Up but some have argued that Google does not like pop up. Please tell me what you feel about this in the comment box.
#3 Primary Headline
Also, when it comes to creating the landing page, you have to make sure that the primary headline on the landing page matches the ad campaign. From the title of the ad campaign, users should have an idea of what you are expecting them to do. I have said that some of the audience will not have the time to go through the entire landing page. You need to make sure that the messages are clear from the beginning so that your audience will know what you are expecting of them.
#4 No unnecessary links
In addition, when you are creating an effective landing page for your website, you need to make sure that all unnecessary links that will not contribute to the purpose of the website are removed. You need to also hide the Tabs that are normally available on your website. Those links are capable of distracting your audience. The only link that should be available on the page is those that lead to the payment page for the product.
#5 No Tabs
Also, as part of the measures to increase the conversion rate on your landing page, you need to make sure that there are no Tabs on the landing page. Having Tabs on the website that leads to other pages on your website other than the sales page will distract your customers and reduce patronage from that landing page, You need to make sure that those Tabs are hidden so that customers can concentrate on the product that they would like to buy from your website.
#6 Concise content
It is also advisable that your content should be simple and straightforward. There is no need for you to be beating about the bush when you are trying to make sales. You should avoid using complicated languages and sentences. An average reader should be able to understand the message that you are trying to pass across to your target audience.
#7 Page alignment
Also, when you are creating a landing page for your website you need to make sure that all pages and contents as well as paragraphs on the website aligned with one another. Al the elements of the pages must work together towards converting prospects to customers and increasing the conversion rate on the website.
There is one thing that is very common when it comes to website creation, people love to see graphics and video, This will also them to have a deeper understanding of how the product actually works. You need to include graphics and videos on the pages. If possible, make sure that the page also includes testimonials of people that have used the products and services that you have to offer. This will definitely increase the conversion rate on your website,
#9 Keep Clients Testimonials
One thing is common when it comes to buying products and services online, online customers will always want to hear what previous customers are about to say about the project. They tend to believe what those people have to say more than what you have to tell them. That is why, in order to generate more sales, you need to keep client testimonials. Also, you do not have to put the testimonials of people that have bad recommendations about your products and services. Remember., it is your website, You have the right to decide on what you keep and what you discard.
#10 Social Sharing buttons
There is a for you to also add a social sharing button to your website. This will allow other prospects to share the offer with there friends on social media platforms. Putting a social sharing button on your landing page will also allow you to get new customers through existing customers. It is a cool way to reach a more target audience without breaking the bank.
Another factor that you need to consider when to comes to creating a landing page is to optimise your landing page for appropriate keywords. You need to ensure that you place a premium on search engine optimization when you are creating a landing page. With time, if you are consistent, it will be possible for you to be getting traffic to your landing page without much hassle.
#12 Phone number and logo
There is a need for you to also add a phone number and logo to your landing page. This will definitely increase your branding identity. When your logo is added, it will leave a lasting impression in the mind of your audience. There is a high tendency that such customers who do not buy your product knowledge will definitely come back and purchase your products and services at a future date.
#12 Subscription form
Also, just like I said in my previous article, you need to add a short subscription form on your website so that you can get vital information from your prospects. This will allow you to keep this information and enrol them in your drip program. As you continue to send them that information, it will allow you and your product to continue to resonate in the mind of your audience.
13 Compare the actuals
Also, when it comes to the working of your website, there is a need for you to compare what you intend to achieve through the landing page and what you actually achieved at the end of it all. If this is done regularly, it will allow you to take the necessary steps that will drive you towards your goals. You will be able to determine whether your strategy is working or not.
#14 Mobile responsive
When it comes to accessing the internet, you should know that most people will be accessing your landing page from mobile phones, that is why you need to create a landing page that is mobile responsive., They should not have any inside reading the content or purchasing the product and making payment. All these should be done seamlessly from the prospect’s mobile phone., This will definitely increase the conversion rate for the landing page.
#15 Localise the page
Also, when it comes to the creation of landing pages and campaigns, you need to localise the contents of the page. You have to make sure that the contents of the pages are presented in a simple language that the prospects can understand. You should also try to identify the benefits of using the products to the user. When you present scenarios that they can relate to, it will increase the response rate from the users.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
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