6 Questions Before Redesigning a Website
In many of my previous articles, I have talked about some of the factors that you need to put into consideration when you need to design either a normal website or an e-commerce website. I know some of you might be wondering, what if you have your website already and you need to redesign it in order to increase the conversion rate on your website. In this article, I want to talk about some of the factors that you need to take into consideration when redesigning a website. Follow me as we are going to look at that together in this article.
The Questions to ask…
One of the pointers that you need to redesign your website has to do with the attractiveness of the website. Anytime you open the website, can you say you are happy with what you are seeing? If the website that you claim that you have does not look attractive to you, there is high tendency that the same website will not be attractive to your audience. If that is the case, than you need to redesign the website ASAP!
#2 Easy navigation?
Another question that you need to ask when you are considering redesigning a website is the question of navigation of the website. Can you really say that it is easy to navigate the website? Does it seem easy for users to find what they are looking for on the website? If the answer is yes, you may not really need to redesign the website per se. You need to know that if customers find it difficult to find what they are looking for, they may not revisit such website.
Also, you need to critically consider the functionality of the website. Can you say that the website is serving the purpose that it supposed to serve? Are the pages working very well? Can you also say the link is directing users to the right page? If all these are not happening, you may need to reconsider the entire website and start the process of redesigning the website.
Also, there is a need for you to understand that your website is your online office. When it comes to a website, unlike a shop where you have people that can take customers around and convince them to buy products and services. On a website, there is nobody to take customers around what you have to offer. You have to build a website that is intelligent enough to predict customers’ next move. Having this will in place will increase the conversion rate on the website.
Another major pointer that you need to redesign your website is: if the contents are not clear enough. At times you may have a well written but customers still find it difficult to understand the purpose of creating the website. If that happens, you may find it difficult to achieve your goals for the website. Please note that the clarity of a website does not only have to do with the articles that you have posted on the site.
It also has to do with the overall design of the website. You need to make sure that the objective of the website is clear to your audience. They should be able to easily find what they are looking for on your website. This will make them to stick longer on that website.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
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