>7 Basic Digital Marketing Services for Growing Your Company
With the world around us increasingly becoming dependent on technology to manage our day-to-day affairs, there is no doubt that the digital marketing landscape has grown at a tremendous pace.
Both our professional and personal lives have increasingly become integrated with the power of the internet, smartphones, and social media.
This has allowed businesses to rethink their strategies and heavily invest in digital marketing services to yield maximum results for sustaining their ventures’ profitability.
According to a recent study by Dialogtech™, the global digital ad spend is projected to reach $389 billion in 2021 and is expected to grow by 17% near the end of the year.
Furthermore, the average CPA (cost per action) is $49 for paid search and $75 for display ads.
Moreover, in the US, social media ad spend reached $43 billion in 2020, with Facebook ad spend exceeding $31 billion.
However, it is interesting to note that only 61% of marketers believe that their marketing strategy is effective.
In light of this information, let’s take a quick look at some of the basic digital marketing services that your company can use to grow and expand its scope.
Basic Digital Marketing Services for Your Company
1. Content Marketing
Content marketing is huge and can encompass a wide variety of content, including articles, blogs, case studies, e-books, how-to guides, infographics, newsletters, podcasts, press releases, etc.
The basic aim is to create, publish, and distribute valuable content for targeted audiences on multiple platforms to generate engagement and direct traffic towards desired landing pages.
Companies like Click Giant and S&G Content Marketing offer content marketing services where they can help you plan and span out your content marketing strategies as well as generate new leads.
2. Email Marketing
There are people out there who consider email marketing to be dead. However, they simply cannot be more misunderstood. Email marketing to this day holds the potential to offer you incredibly satisfying ROI (return on investment) if carried out properly and in an adequate manner.
Companies like Rejoiner and Inbox Army, LLC offer you tremendous services when it comes to email marketing. Additionally, you could also choose to hire an expert in email marketing to develop your own campaigns and find out what works best for your establishment.
3. Mobile Marketing
As a multi-channel marketing technique, mobile marketing focuses on reaching a specific audience on their smart devices such as smartphones, tablets, and any other related devices.
This is accomplished with the help of email, mobile applications, SMS, social media, MMS, and websites. There are agencies like Moburst and SEM Nexus that offer mobile and application marketing services, including user acquisition and AB testing strategies.
Search engines like Google, Bing, Yahoo, and the rest generate most of the online traffic across the globe, undoubtedly SEO (search engine optimization) has gained prominence.
However, speaking from a technical point of view, SEO is widely divided into two basic categories: on-page and off-page SEO. One-page SEO focuses on your website’s performance, its loading speed, user interface and user experience improvements, site navigation, and other factors such as removing 404 errors.
Off-page SEO focuses on backlink creation, mostly with the help of blogging and guest posting. However, both off and on-page SEO are primarily focused on helping you rank higher on SERPs (search engine results pages). Ignite Visibility and WebFx are some companies that can help you adeptly apply SEO strategies. Many young learners seeking experts to request them to do my essay are also aware of SEO and why it matters to rank higher on search engines.
5. Social Media Advertising
With billions of users across the globe using social media platforms on a regular basis, social media itself has become a force to be reckoned with. Therefore many popular social media platforms, including the likes Facebook, Instagram, LinkedIn, and TikTok, to name a few, offer services to advertise on social media.
This can include running paid campaigns as well as managing their organic feed where they can publish posts, hold contests, create polls, share live videos, and much more.
Agencies like LYFE Marketing and Volume Nine offer social media advertising services that you can use or perhaps learn from them to train your own in-house experts for the future. Pupils looking for assignment help are also commonly found to be using social media platforms on a regular basis.
Also commonly referred to as a subset of SEM (search engine marketing), PPC (pay-per-click) is an internet advertising model that is used to increase traffic for a website. This is done with the help of a publisher who is paid by the advertiser whenever an ad is clicked.
Here the publisher is the owner of the platform where the ads are published, and the advertiser is the company that wants their ads to be displayed. Companies like KlientBoost and JumpFly render such services that you can hire.
7. Video Marketing
Video is widely considered to be the most popular content that is being consumed on a regular basis by all internet traffic across the planet. More people are interested in watching a video rather than reading blogs. The hours of continuous video streaming have given birth to a binge-watching culture in the current era.
Businesses are waking up to the trend and thus using video as a medium to promote their products and services online. Companies like Harmon Brothers and Sandwich Video can help you develop and implement your business’s video marketing strategies.
It is important to note that this is neither a complete nor an exhaustive list of digital marketing services that can help you grow your company.
With voice technology becoming increasingly popular amongst users, many establishments are quickly adapting to the change and currently in the process to implement voice optimization for all of their intellectual properties online.
Furthermore, with the passage of time, as more new technologies surface, you can come across various experts that can help you to leverage such technologies and implement digital marketing for your ventures. For now, this is it. Cheers, and all the best for your future endeavours.
Liza Brooke currently works as a devoted Lifestyle Counselor at Crowd Writer and Assignment Assistance. This is where higher education students can acquire the best dissertation writing services from professionals specializing in their field of study. During her free time, she likes to create wall art and practise mindful yoga.
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