8 Great Tips For Converting Visitors To Customers
In my previous article, I have talked about some of the facts that you need to know about how to increase conversion for your online business. In this article, I want to talk about ways of converting visitors to customers. Follow me as we are going to look at that in this article.
For any type of business that you are into, you need to realize that your actual profit is not coming from new visitors or customers. Your profit is actually coming from your loyal customers. That i9s why you have to do all that you can in order to raise exit barrier for your customers. So, now let’s look at some of the tricks that you can use to convert visitors to customers.
Now the tricks…
#1 Be persuasive
One of the things that is very common when it comes to online marketing and marketing generally is that people will always want to see how persuasive you are before they can actually buy your products and services. Please note that with the power of persuasion, you can also make those that have no plan to purchase your product to buy your product. If you want to sell online, you should be the type that will never take NO for an answer.
#2 Set and achieve goals
Also, if you really want to succeed in your online marketing efforts, you have to make sure that you set goals and you work towards achieving them. Your online marketing goals must be clearly written down and it must be realistic enough and achievable. Besides that, you need to make sure that you set a Key Performance Indicator so that you can be measuring how far you have gone in achieving your digital marketing goals.
#3 Good navigation
Also, I have said it in one of my articles that no matter how good your website design is, if people find it difficult to navigate the website, you will observe that many of your visitors will stop visiting the website. You have to make sure that your contents are grouped based on characteristics that they have in common. Beside, you should also cultivate the habit of linking your existing articles to your previous article. This will assist both search engine and your visitors to know what your website is all about.
Also, there is a mistake that is common to content writers. We always forget to take advantage of the chances that we have when someone stumbled on our contents. For every content that you release out there, you should always ask for something in return. People should not read your content and be confused. You should use the opportunity to tell them what you are expecting them to do. Do you want them to reshare the content, comment on it? It might even be that you want them to purchase such products or services.
#5 Increase downloading speed
There is one thing that is common to every individual. They are not always patient enough. That is why you need to ensure that you work on the speed of your website. You should ensure that you avoid content that can slow down your website. Visitors should be able to download on time. That will definitely increase conversion rate on your website.
#6 lucrative offers
You can also make use of free giveaways when you need to convert visitors to customers. You need to use something to get something. You can give out free ebook. You can also allow customers to have a trial version of your products and services in order to convince customers to subscribe to your products and services offers.
#7 Substance rather than style
There are many website and content developers that have colorful websites but their websites like substance. When you are designing website, you need to make sure that the website is designed in such a way that it is simple and easy to use. The website should be devoid of errors and it should be easy for people to find what they are looking for on your website.
#8 Entice customers to revisit
Also, as part of the measures to convert visitors to customers, you should have a way of enticing customers to revisit your website. I have said it that your profit is actually coming from your existing customers. If a customer but from you once and does not come back to repurchase your product. You have lost substantial profit. You should do all that you can to avoid such.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
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