8 Stages Of Internet Marketing Planning
In my previous article, I have talked about some of the ways that the advent of the internet has boosted economic activities when it comes to online marketing generally. In this article, I want to look at the eight main stages of internet marketing planning that you need to be aware of. Follow me as we are going to look at that together in this article.
Here are the stages…
#1 Determining Corporate Business Strategy
Just like every other aspects or department in an organization, you still need to plan how your organization will penetrate the internet space in order to avoid errors. You need to have a clear blueprint that you intend to follow in order to achieve corporate goals, without that, the entire process is bound to fail. You must have a clear blueprint and make sure you carry all stakeholders along while you are drafting the policy.
#2 Evaluating the market and customer’s needs
In addition, you need to evaluate the market and customers’ needs in order to come up with the right product at the right time for the right audience. You need to analyze your market opportunities in order to determine the best way of promoting your products and services. You have to determine some of the comparative advantages that you have that others lacked. This will help you to identify what you can leverage on.
Besides, you need to gather and analyze all data at your disposal in order to make the best decision for your online marketing. You might need to take a critical look at the data that you have in order to determine the best way of introducing the right product to the right audience in order to achieve the desired results.
#3 Logical organization of data
Another major step that you need to perform is the logical organization of your data. There are bound to be related and unrelated data that you have gathered in the course of making your research. You will need to transform this data into formats that end-users and departments can understand. You also need to group the data based on what they have in common for further analysis.
#4 Developing business strategy
As the coordinator of the digital marketing strategy for the organization, it is your duty to organize the Digital Marketing strategy and determine how the entire digital marketing process will be carried out in the interest of the organization. You need to make sure that roles are assigned to the various business units in the organization so that they can perform active roles as well.
#5 Determine customer experience
When it comes to customer relationship management, there is something called customer brand promise. It is an articulation of what customers should expect after they might have purchased your products or services. When you are planning Digital marketing, you need to determine the kind of customer experience that you want to create. This will allow you to juxtapose what customer gained before they purchased your product with what you promised they will get after they might have used that products or services.
#6 Preparing business information
Also, there is a need for you to design and consider how the information will be understood by the audience visiting your website. Most times, when some of this information are prepared, you need to make sure that they are arranged in such a way that customers and website visitors are able to locate all the information that they are looking for on your website.
#7 planning marketing strategy
Most times, you need to know that the function of digital marketing or running digital marketing campaigns is not something that must be done by a single individual alone. It should be a collaborative effort of all the departments in the organization. You need to plan how you are going to retain existing customers or attract new customers.
#8 Evaluating response
Also as part of your digital marketing efforts, you need to determine how you are going to analyse feedbacks and make decisions in order to correct some of the anomalies observed during your investigation. At times, you might need to employ the service of a Subject Matter Expert in order to achieve the desired results.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
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