Amazing Social Media Marketing Trends of 2020

social media marketing

In today’s fast-forward visual era of 2020, where technology is taking over every aspect of fledged diffidence, social media marketing adds high-value to digital marketing. Even our educational system has adopted social media as a part of their system. You’ll often find high school students practising marketing essay writing as part of their curriculum.

Social Media Marketing entails constant activeness & awareness of the ongoing latest trends, which is why you are here; it makes perfect sense. 

We have deliberated below some of the latest marketing trends of social media that can change the dynamics of marketing.

Collective Experience of Community + Connectivity

According to the latest trends of 2020, social media will be all about connecting with your audience & customers. It is not the product you sell; it is about the services you provide.

The 2020 marketing trend will be back on the basis where you create a positive, responsive connection with your audience and observe their unsaid experience with you.

Two primary focus would be integrated into the marketing business:

  • Heed to your audience
  • What are they asking from you?

Incorporation of Social Media Influencers

You will keep listening to this for years because this trend is never getting old. The essential part of social media marketing lies within influencers/bloggers/vloggers/speakers. 

This trend is growing from time to time as people have started following social media influencers sincerely. Mainly because they update profound reviews over brands, products, places, etc., now you can know what you never knew before.

Daily Ephemeral Stories Will Expand

Story feature on social media is what exactly makes it more potent than heavy-text-based content. 

As we move forward in the middle of 2020, the competition is challenging for social media marketing

When it started from an app called Snapchat, people anticipated its refusal near soon, but instead, it was the biggest hit on social media trends. 

Since then, the story feature is apparent on WhatsApp, Facebook, Instagram & even YouTube has its version.

Many active brands & companies keep their unique story content prepared, such as visual images, micro-videos, short-text, and poll ideas.

UGC Will Drive Haste in Marketing

2020 is all about marketing business through user-generated content (UGC). 

This may not be the latest trend added on social media, but it is gradually incorporated in recent times.

Many well-known brands and companies run various marketing campaigns and giveaways to drive UGC in their favor. Here is how you can create user-generated content:

  • Using relevant hashtags on social media
  • Invest more time in interacting with your audience

Video Content Will Add Spirit in Social Media Marketing

Video content is hands down one of the best marketing tools on social media. Either short videos on stories or long videos on YouTube, it has been shown in the recent study that people now invest more time watching videos than reading written content on visual platforms.


We hope this blog helped you understand how social media is influencing today’s society. Nonetheless, over 3 billion users are active on social media every day and night. We will elaborate on these trends further in our marketing essay writing sessions; stay tuned! 

Now your take on this article…

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

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