Learn 4 Key Aspects To Attract Customers In B2B Events
The organization of specialized events such as presentations, conferences, seminars, breakfasts, dinners or workshops, is a winning strategy implemented by B2B companies to meet potential clients and establish relationships of closeness and trust, which in the future translate into compliance with the Goals proposed by your marketing team.
These spaces for dialogue and Networking are very effective for potential clients and allies to know the current state of your company in the corresponding sector and to inform them of the news it has to offer. However, for the realization of an event focused on industry to have a positive return, it is necessary to do preliminary work of planning, choosing the place, summoning the public, eWorldTrade having the correct speakers, and doing the proper promotion.
Some of the main advantages of face-to-face events lie in the possibility of building personal relationships of trust between the parties, providing clear information, and having immediate feedback to the public.
Here are 4 important aspects to consider when planning an event:
#1 Definition of the topic
Establish the topics that are going to be discussed during the event and make a “funnel” that filters the topics to be discussed and that, from that study, the great argument to develop in the event results; This is the first step in ensuring the success of your strategy. For this reason, it is very important to define what the topics in your company’s sector are and to keep track of market trends that serve as an update to attendees. This will provide valuable information and attract people’s attention, serving as a system to find and gather the assistant profile, which is intended.
#2 Choose the right place
After defining the theme, choosing the ideal place is key, since the venue must have certain characteristics that benefit your company and the attendees. The most recommended places for holding business events are hotels, chambers of commerce, and universities with their own theatres and auditoriums, equipped with all the logistical and technological tools that guarantee the quality of your face-to-face event.
When choosing the space, Korean cosmetic buyers your marketing team should take into account that the location is central in the city and that the access is easy so that people can get there by public transport or in their own car. It should also have appropriate places for guests, thinking that it is comfortable, cozy and with ideal corners to provide a coffee break, or install an alternate business room for buyers’ meetings.
Depending on the type of event, a vital ingredient in the successful recipe of its realization is the choice of speakers. These characters will not only be in charge of talking about the previously chosen topics, but also of being the leaders and visible face of your event, so they must impart knowledge in their talks. These people must have certain characteristics to attract potential clients: Be good verbal communicators and broad connoisseurs of the topics to be discussed, know how to address the public, give a sense of credibility and above all have credentials of recognition in the sector of your company.
#4 Dissemination of the event
One question your marketing department should ask is: How do I get the target audience to know about the event and want to attend?
The appropriate strategy for your messages to reach the target audience that you want to attend the event is to combine several dissemination channels. These are the most recommended:
- Website: Publishing the event on your website is necessary not only to generate traffic and enhance the image of your company, but also to ensure that the invitation reaches more people and the information is spread. One of the best tips is to rely on SEO by using keywords related to your sector and event.
- Social networks: Spreading your business event through all the social networks that you use in your company through the guideline in your publications, will help you reach the profile of the assistant you want. Recommendation: properly segment your campaigns to impact your target audience.
- Email marketing: To spread your event through email marketing, it is necessary that you have a qualified and segmented base. Use attractive images, simple language for effectiveness, and add an eye-catching subject to your email.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
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