Practical Ways Of Defining Organisational Personality

Practical Ways Of Defining Organisational Personality

Practical Ways Of Defining Organisational Personality

 

 

Three key areas to consider when it comes to your brand personality are:

1.How you speak to customers: language, formality, responsiveness and the medium. This is determined by your brand objectives and what is appropriate in your industry.

2.The tone of voice: are you upbeat? Endlessly optimistic? Or more real and hard-hitting? What is your business proposition and what will your customers respond to?

3.Image: the style and visual elements linked to your brand

Practical Ways Of Defining Organisational Personality

Considerations around the importance of defining your personality include:

  • Point of difference in the market: Enables you to vocalize what your business proposition is and allows you to stand out from the competition
  • Unique vantage: customers can see the unique proposition that you offer within the market
  • Resonance with end consumer: let customers understand the why of your business by communicating as a person with a story to tell

Old spice has an impressive following on Twitter of over 215k followers making them one of the most followed personal care brands on the platform. But what differentiates them from their competitors is their unmistakable personality on the platform. Their pillars of content can be broken down into:

  • Humour: This is a real point of difference as a lot of the personal care brands don’t employ this as a tactic
  • Quirky: They’re mavericks and have a view on life very different to their competitors with no need to conform
  • Provocative: like most personal care brands they try to paint a picture of increasing attraction with use, this is of no difference to other competitors in the space, however, their life coaching lessons from the “old spice guy” allows them a level of personalization not experienced by other brands

Their primary target audience of 20 – 30-year-old

Roughly speaking, elements of your personality can be themed into three overall categories:

  • Functional: this is less emotive and purely fact-based content. This is a strong driver of action-based content and is directly related to the business or brand. It’s the hard sell.
  • Emotional: This is the realm of tapping into the human experience and showing a personality that allows consumers to relate to your business.

Essential: the absolute

male audiences see the quirky and humour based content as breaking from the norm when it comes to personal care and is a part of their culture allowing them to see the brand as one of the boys and the joker of the gang. This has done great work for building affinity with the target audience.

 

Roughly speaking, elements of your personality can be themed into three overall categories:

  • Functional: this is less emotive and purely fact-based content. This is a strong driver of action-based content and is directly related to the business or brand. It’s the hard sell.
  • Emotional: This is the realm of tapping into the human experience and showing a personality that allows consumers to relate to your business.
  • Essential: the absolute bare minimum information that a consumer needs to know about what you’re selling to interact with your business.

A good social media content strategy should contain a healthy mixture of items from each pillar.

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Action Point

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About Adeniyi Salau 889 Articles
I am an IT enthusiast and a man of many parts. I am a Certified Digital Marketer, Project Manager and a Real Estate Consultant. I love writing because that's what keeps me going. I am running this blog to share what I know with others. I am also a Superlife Stem Cell Distributor. Our Stem Cell Products can cure many ailments.

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