Unknown Facts About Digital Strategy In Digital Marketing

Digital Strategies govern how digital is used to achieve commercial goals. A key foundation of a digital strategy that you will learn as a part of this module is that digital strategy is primarily about understanding your audience, their behaviours and how you might craft new behaviour that involves your brand, product or service.

All advertising can be digital, but not all digital can be advertising. Digital represents the medium through which you are communicating, or the channels your audience is consuming information.

Digital can be how you are using content on any of your online channels.
Digital can also be how you use paid advertising to reach people.
Digital can be how your customer connects with your brand e.g. buying online, clicking like on Facebook, Tweeting about your brand.
True digital practitioners utilize all three to get results.

Example: A video delivered as an ad on YouTube that creates social conversation

The difference between digital marketing and digital media is pretty simple. Digital marketing is the whole practice of utilizing digital for the purposes of marketing. Digital media is more specifically the medium through which digital is delivered. E.g. A video, an article, an image, in-app content etc.

How Digital Strategy affects Digital Marketing

Gives a clear understanding of the purpose digital has
for your business
Allows you to establish clearly defined success outcomes

A digital strategy involves a mix of setting goals and executing tactics, attempting to achieve high-level business results. It is also a blueprint for your use of digital. From the start, everyone should be aware of, and committed to a clear purpose and clearly identified success outcomes

Action Point

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