Understanding Drip Campaigns In Digital Marketing
In my previous article, I have discussed some of the ways that you can use Influencer Marketing to covert leads in Digital Marketing. In this article, I want to about some of the facts that you need to know about Drip campaigns in digital marketing. Follow me as we are going to look at that together in this article.
Drip campaigns are auto responder emails that are sent out regular interval to customers who opt in to receive such emails from the organization.
Drip campaigns delivers the right information when the user needs it, through the drip programs interaction with the sales executives. This can provide the sales team with a continuous supply of leads to maximize marketing and sales effectiveness.
Now lead scoring…
Lead scoring is a methodology used to rank prospects on a scale that represents the value each lead represents to the organization. Creating a lead score team that include both sales and marketing stakeholders works very well.
The resulting score is used to determine which leads a receiving function will engage in order of priority.
Lead scoring help marketing and sales to create a matrix for lead qualification.
Now Sales enablement…
Sales enablement can be defined as a systematic approach that trains all representatives facing customer interactions, with the ability to thoroughly have a valuable conversation with the right set of customers at each stage of the customer’s problem-solving lifecycle to optimize sales.
#1 improving sales performance
The very first thing about sales enablement is that it can assist the organization in improving sales. When you have a good discussion with your customers, you will understand some of the reasons why some of them are not buying your products. It will allow you to make the necessary adjustments in order to boost sales.
#2 Aligning resources
Sales enablement is also about aligning your resources so that the right information, tools and resources can be delivered in an appropriate method.
#3 Upgrade sales people
Sales enablement can also improve the activity of your sales people. It will make them to realize some of the mistakes they have been making as far as sales is concerned. This will allow them to come up strategies that will assist them in coming up with the right strategy for product sales.
#4 Launching new products
Sales enablement will also allow the sales team to launch new products according to customers’ feedback. This will allow customers to contribute to product development which will assist in boosting the general sales activities of the organization.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
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