Facts You Need To Know About A Landing Page
In my previous articles, I have talked about some of the factors that you need to consider when it comes to creating a website. Now, I want to talk about some of the facts that you need to know about a landing page. Follow me as we are going to look at that together in this article.
Facts about a Landing Page
A Landing page is a web page that appears to the visitor after clicking the links in the search engine result page or any other traffic source outside the website. That tells you that you have to make sure that your contents communicates the message that you are trying to pass across. You do not know the actual link that will generate traffics for your website.
Traffic sources that I am talking about might include Pay Per Click (PPPC Ads), search marketing campaign, banner ads or sponsored graphics, link in an email, blog link or sidebars. It can also be pages that display information that are related to a particular keyword research as well.
Please note that the main objective of a landing page is to convert visitors to customers. Therefore it must have the information that customers’ needs to decide whether they would like to go for a particular keyword or not.
Also, the landing page allows visitors to download content such as eBooks, whitepapers, webinars or signup forms for free trials or demo of your products.
We can also categorize landing pages into two types:
#1 Transactional Pages
This page encourages the customer to take some desired actions such as filling forms, interacting with objects on a page among others.
#2 Reference Page
This provides information such as text, images, graphics, sounds, and links among others to the visitor who has clicked on that link.
Also, you need to understand that pages that are indexed by Search Engines are also referred to as Landing Pages as well. Also, you need to understand that the more content that you have on your website, the more the possibility of your website being discovered on Search Engines.
Also, when you are setting up a landing page, you need to give appropriate keywords and phrases to show up your website in search engine results.
In addition, landing pages gives the visitors exactly what they are looking for when they enter your website and helps the website owner to track their website performance. This will allow them to make all the necessary adjustments that they need to take in order for their website to perform better.
Furthermore, using landing pages for pay per click campaigns helps to track and measure the performance of the campaign. This will allow you to determine whether you should continue to run a particular campaign or you need to make adjustments to your campaigns. Please note that landing pages are effective ways of increasing your traffic and search engine ranking for your website.
How To Create Landing Pages…
There are some steps that you need to follow when you need to create landing pages for a website. Here are the steps.
First, you need to understand that headers should comprise the offer, actions required to grab that offer and the benefits of getting the offer. You also need to draw customer’s attention by keeping exciting headers, such as Download, Try it among others.
Take, for example, you have this call to action:
Download the Guide For Internet Marketing.
Guide is the offer.
Download is the action required to perform.
Internet Marketing Material is the benefit.
Also, you need to keep the information interesting, short and meaningful. You need to understand that every visitor wants a benefit after filling the download form for free download of whitepapers or tools.
You also need to ensure that information provided by you is worthy of customers.
By and large, you need to keep the information short with bullet points that highlight the offers. Highlighting the offer will allow your prospects to explicitly look at the offer one after the other and decide whether it is a product they would like to have or not. You also need to understand that, most times, customers might not have the time to read the entire content from the beginning to the end.
Also, the bullet points should give information about the benefits the visitors gets after filling the form and downloading it successfully.
Also, you need to design a short download or subscription form so that whoever visits your landing page can subscribe to your blog updates. You need to ensure that your download page does not have excessive columns. You have to obtain only the required information that you need to know about the customer.
Some of these include:
- Form title comprises of actions required to perform by the visitor.
- Keep less than seven fields in the form.
- A simple thank you email with a link to download an offer should be sent to the visitor after completion of filling the form.
#1 Keep the content above the fold
Visitors should not have to scroll down before they can see the form that you want them to fill. The reason being that not all of them will read your content from the beginning to the end.
#2 Keep an image
You need to place images that are appropriate for the offer on the landing page. This will definitely help the visitors to visualize the offer that you are giving them.
You can place the image either on the presentation or on the cover of the eBook that you are presenting to your target audience.
#3 Remove links and navigation bars
Also, when you are creating your landing page, you need to remove every links and navigation bars. This is to allow the prospect to concentrate on the offer that you have at hand, you should never include links that will take him or her to another page. The only link that should be present is the link that will take your customers to the page where they can pay for the products or services.
#4 Carry out blink test
There is a need for you to carry out a blink test on the landing page. Within the blink, the visitor should know about the offer, benefits, and what they have to do in order to get that offer.
You need to understand people stay on a page for just a few seconds to grab their attention. Therefore, you really need to keep the offer short and simple and clear.
#5 Redirect to a Thank you page
There is a need for you to redirect the visitor to a Thank you page after they have finished filling the sign up form on your landing page.
Also, your Thank You message should contain a concise message, links and supporting links that will benefit the customers. Above all, there is a need for you to engage the customer in order to understand the kind of products and offers they will be interested in.
#6 Share buttons
There is a need for you to add social media share icons so that your audience can share the offer with their friends across social media platforms. This will help you to generate more leads.
There is a possibility that your prospect may share to their followers, as a result exposing your brand to many people as well.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
Download Our App.
|CEHNigeria On Google Playstore
Download Our Blog App On Google Playstore.
Join Our Whatsapp Group Here
Follow Us On Twitter and I will Follow Back