Overview Of Policies For E-Commerce And Internet Marketing

overview of policies for e-commerce and internet marketing

Overview Of policies For E-Commerce And Internet Marketing


In one of my articles, I have said that if you really want to stay out of trouble and useless lawsuits, you need to set up some policies for your e-commerce and internet marketing efforts. This will let visitors to your websites knows what you are liable for. It will also save you from useless lawsuits when anything goes wrong. In this article, I want to talk about some of those policies that you should be aware of. Let us examine that together now. 


#1 Use Policy

Use policy defines the way that users are expected to make use of resources provided on a website. It guides users on what is permitted and what is not permitted on a website.  This will save you from headache if the resources that you have provided are misused or misinterpreted.


#2 Copyright and Trademark Policy

This actually establishes guidelines for use of copyright content and other materials that belong to an organization alone. This will allow you to sue Those that infringes on your copyright contents. It also protects your organization from any Trademark infringement.


#3 Indemnity Policy

Also, indemnity covers the liability falling on an organization as a result of errors and omissions. Let’s say that you posted information and that information are not complete. Indemnity policy will state that you are not responsible for the use of the information even those they are not complete. That means the users are using that information at their own risk.


#4 Liability Policy

A Liability policy on a website will limit the organization’s liability in case of any eventuality. Let say that you are selling a product, your liability policy will state what you will be responsible for. Let say for example a product shipped got lost in transit. Then the question comes, who will be responsible for it. Is it going to be the buyer or the seller of such products?


#5 Arbitration Policy

A Legal policy will state the legal processes that a claimant can follow when they have any issue with the website. It will also state the right that the organization has over the products that they have sold to the buyer.



#6 Security Policy

These are rules that are put in place in order to guarantee confidentiality and availability of information on the website. It also designed what users are expected to do on their own part in order to ensure that their activities do not expose others to security risks.



Action Point

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

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About Adeniyi Salau 826 Articles
I am an IT enthusiast and a man of many parts. I am a Certified Digital Marketer, Project Manager and a Real Estate Consultant. I love writing because that's what keeps me going. I am running this blog to share what I know with others. I am also a Superlife Stem Cell Distributor. Our Stem Cell Products can cure many ailments.

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