Roles And Responsibilities Of A Social Media Marketer
As a social media marketer, you have to be social at the core. You need to incite, facilitate, encourage and participate in conversations to help connect with others and subsequently build relationships. Building relationships in your community increase brand affinity and trust. However in order to build these relationships, it’s important to remember that social interactions should be a value exchange, so do make sure when you participate, what you’re saying is either entertaining or provides utility to be resonant and impactful to the community.
To be successful, social media marketer should be executing 10 major tasks:
#1 Developing relevant content topics to reach the company’s target customers
It is the duty of the Social Media Marketer to develop relevant topics that will allow the organisation to reach its target customers. They have to analyse their target audience an decide on the topics that their audience are going to be interested in. Besides, they have to continue to refine the topics and contents based on the needs of their audience.
#2 Creating, curating and managing all published content
It is also the duty of a Social Media Marketer to create, curate and manage content that is posted on social media. They have to continue to monitor the contents and respond to comments that are coming from the audience. This will allow the audience to know that the organisation is really concerned about their reaction. This will also increase the bond between the organisation and its audience.
#3 Monitoring, listening and responding to the community in a manner that ultimately drives business
As a social media marketer, one of your responsibilities is to monitor, listen and respond to the comments and concerns of your community in a way that will keep the community engaged. You have to ensure that you are managing the community effectively and keep feeding your audience with contents that they would love to read. This will allow them to learn more about your organisation and what it has to offer. This engagement will also allow the organisation to turn leads to customers.
#4 Nurturing and growing the community and any influencer outreach efforts
It is also your duty as the social media marketer to nurture and grow the community of audience that is following you. You need to take time and understand your audience. You will need to analyse the audience and understand their sentiments. You also need to understand their concerns and make sure that you are giving them exactly what they want. It will also increase your influence over them.
#5 Oversee design (e.g.: profile cover, profile pic, thumbnails, ads, landing pages, blog, etc.)
As a social media marketer, you need to also participate in the entire branding of the social media pages of the organisation. You have to make sure that there is uniformity in the entire branding process. You must work together with the Digital Marketers and Graphic Designers in order to ensure that the brand is projected in the right way.
#6 Design, create and manage promotions and social ad campaigns
It is also the duty of the social media marketer to create and manage promotions and social media campaigns for the organisation. He has to understand the kind of audience and geographical locations that will be targeted for the campaigns. This will be based on the type of existing audience that you have. You have to look at the characteristics of your ideal audience in order to know the type of audience that you should target. . will ensure that you get ROI for your campaigns.
#7 Analyze, review and report ROI on key metrics creating best practices and optimizing strategy as needed
there is a need for you to also analyse and review ROI for your campaign. You have to make sure that you always submit reports to the various stakeholders in the organisation. This will ensure that you are carrying stakeholders along as you are working towards achieving your goals. This will also allow organisations to come up with the best strategies that you need to implement in order to achieve digital marketing goals.
#8 Monitor trends in social media tools, applications, channels, design and strategy
It is your duty to monitor trends on social media and make sure that you adjust accordingly. You have to consider new methods that are being adopted on social media and make sure that your organisation is not left behind. This will also ensure that you are engaging your audience better. It will also allow you to turn more leads to customers.
#9 Identify threats and opportunities in UGC surrounding the company
It is also the duty of the social media marketer is to identify threats and opportunities that might likely threaten the growths of the organisation. He has to continue to analyse the social media community and the organisation. He has to understand some of the comments and reactions in the organisation or competitor’s social media pages that are likely to threaten the existence of the organisation. As a social media marketer, you must identify this and make sure that they are addressed accordingly.
#10 Report notable threats to appropriate management
It is also your duty as a social media marketer to report any notable threat on the social media platform to appropriate authorities. You need to understand some of the comments, reactions and other actions by individual or groups that are likely to affect the existence of the organisation. This will allow the appropriate authority to take actions in order to nip it in the bud.
The five major social platforms are Facebook, Twitter, LinkedIn, Instagram, and Snapchat – and each has a distinct, differentiating use case for marketers. Facebook, and Instagram by extension, are great for large scale reach. Both platforms boast a variety of ad types with the opportunity for customization, as well as detailed targeting capabilities.
Twitter is prime for real-time participation in a relevant cultural moment or event. For example, if you want to join the conversation around a major sporting event like the World Cup or Super Bowl, award shows like the Oscars and Grammys, popular TV show premieres and finales, a business conference, or music festival – Twitter is a great vehicle (though you must be careful of sponsorship stipulations associated with major events). People also often take to Twitter seeking rather an immediate customer service, so it’s important to have service representatives listening and responding on Twitter regularly. Lastly, Twitter is great for sharing company news and product updates.
LinkedIn is a platform focused on professional networking so it’s great for recruitment, building relationships with current employees, fostering affinity groups, sharing corporate news, targeting corporate consumers (e.g.: American Express targeting HNW business travellers for Platinum Card), B2B communication, and reaching consumers in an aspirational mindset.
Lastly, Snapchat’s interface is centred around its vertical orientation and ephemeral storytelling content. Snapchat’s unique “Discover” channels provide brands with the ability to serve ads and collaborate with publishers like BuzzFeed, Daily Mail, The Wall Street Journal and more. The platform made the use of augmented reality mainstream with its facial lenses (which can be sponsored by brands) as well as other unique personalization and customization capabilities like geofilters, Bitmojis, and drawing tools which heavily appeal to the much-sought-after millennial audience.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
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