12 Things You Need To Know About SEO (SEO For Beginners)
There are many things you can for your website to achieve more rankings, but the SEO tips suggested here will give you a solid and reliable framework that is 100% and above all, it works.
All You need to know about SEO:
1. Page Titles and description
Page titles are an extremely important aspect of SEO and that is why it is the first feature on my list.
My findings for the last few months showed that page titles are more important than anything, especially for Google SEO.
The important characteristics of an optimized page title are:
Every page requires a unique page title that accurately describes the content of the page.
You have to be brief and descriptive.
Help the visitors in understanding what your page is about.
2. Permanent link structure
The permanent link structure is a word used to describe the URLS format for pages or individual posts of a website.
3. Internal links
When it comes to internal links, we mean links in one page that point to other pages within the website i.e., not external links.e
Internal linking is a crucial factor for SEO but still, many website owners are not using it correctly. The rules to follow for internal links are easy
Add some link related articles together either by using keyword anchor text or by using the full article title.
4. Text formatting and the using of H1, H2, and H3
Do not just publish pieces of text on your site without first doing basic formatting. This is not good for the visitor experience and works against your SEO efforts.
Guidelines for formatting a post on your website:
- Using H1 tags for the title of your post
- Using H2 tags for the main headings of your post.
- Using BOLD and Italics to draw visitor’s attention
- Do not use H2 tags in all the headings
5. Write small paragraphs
Use a font size that is convenient to read.
While formatting your posts always remember the user experience. Can the visitor identify the main sections of your post just by looking at your page? Is the text visible on all devices (smartphones, Apple iPad, Android tablets, etc)?
6. Image Optimization
Images are important to enhance the visitor experience but take care not to create other side effects like problems with page load speed or slow response.
Importance of pictures in SEO
If you want to use images, read the following:
- Make use of Alt Text in describing the image. You can add keywords but do not overdo it.
- Use key phrases in image filenames. Avoid using filenames like image11.jpg. Instead, try useful names with dashes.
7. Page Speed
Google mentions that page speed is a ranking factor and yet many webmasters do not optimize their webpages for Website Speed Up. It aims to provide the visitor with the most accurate results in the fastest possible way.
Certainly, that page speed will gain more importance in the next few years.
8. Get Links from Other Websites
There is no way to avoid mentioning about link building when talking about SEO. The reason is: Off-Page SEO factors play a very crucial role in the Google ranking algorithm.
For beginners this is a concept tough to understand, so let us take it from the beginning.
9. Content is the king
For the above tips to work you require first and foremost to have good content on your webpage.
Content is the king and a website with good, original, quality content that can get better in the long run than a website optimized in SEO but with average content.
What is meant by good content?
When people search on Google, Yahoo, or Bing they are looking for an answer to a question. A post or page that answers this question has good content.
How to know if your content is good?
There are two easy ways to understand if your content is useful.
Firstly, check your analytics and especially the time visitors spent on a page. A reader will stay longer on your page if the content is good and second comes the number of social media shares (Facebook likes, tweets, etc.).
This is a good way to understand what users want and what type of content to post on your site or blog. Or search for a good digital marketing company in Jaipur.
10. Fresh Content
Having fresh content is an incitement for visitors to come back and for search engine bots to visit and crawl your site more often.
This is true when you have something new to say about the niche or topic you are covering. Stop publishing pages with similar content just for the sake of updating your site or blog.
11. Check your external links
External links (links in your webpage pointing to other sites) are crucial for SEO.
In general, make sure that:
- You must not link to spam websites or websites with inappropriate content.
- You should not use broken links i.e. links to websites or webpages that do not exist.
- You do not sell or exchange links
- Any links in your comments section should not carry the nofollow directive
12. Webmaster tools and Analytics
Google and Bing have something called webmaster tools. It is the place to register and submit your website to their index.
Although this is indirectly related to SEO, if you submit your web site to Google search console and Bing webmaster tools you gain several advantages:
- It is a way to tell search engines about your web site
- It is a way to get feedback on the number of pages indexed
- It is a way to get notified about potential problems that are about access issues which restrict websites from crawling your content
- You can check the number of incoming and internal links.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
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