The Importance OF Organic Social Media Marketing
While many of these platforms have adjusted their algorithms in such a way that brands have to “pay to play,” organic social media marketing is still an important element of your overall strategy. Organic social media marketing is when one leverages the free tools provided by each social network. This non-paid marketing can help your business by reinforcing the brand’s values and aesthetic, validating the brand through the sharing of company news, reviews, and media placements and increasing customer loyalty and affinity through engaging with and responding to customer comments.
So now let’s walk through some of the key terminologies that is used across social platforms. The Home Feed also referred to as the News Feed or Timeline, is a centre of content discovery on each social platform where you see posts from friends, brands you are connected with and advertisements from organizations that want to connect with you.
Engagements include actions that users take on a social post and include: Likes/Reactions, Comments, ReTweets/Regrams, Shares, etc.
A Username is how users are identified on Twitter, Instagram and Snapchat, and is usually preceded by the @ symbol.
The Block feature allows users to remove followers, disabling them from re-following, mentioning, direct messaging or otherwise contacting you on the platform.
A Mention is a post or comment that contains another user’s username anywhere in the body of the message.
And finally, a Follower is another user who has subscribed to receive and view your posts in their feed. It is important to be well versed in these terms as they are part of the regular nomenclature on social media.
Each platform generally has 3 classifications for their account types:
1.If you have a Public account, it means your posts are visible to anyone, whether or not they have an account on the platform.
2.Posts from Private accounts are only visible to followers whom the account owner approves.
3.A Verified account lets people know that an account of public interest is authentic (and the official account for that entity), marked by a blue verified badge or checkmark.
A Hashtag is a word or phrase preceded by the # symbol used to categorize keywords or topics allowing users to easily find and follow topics/conversations of interest to them. By clicking on a hashtag, it will display all other posts shared with that particular hashtag included, so it’s a great way to discover, organize, and track topics/conversations of interest.
Because they’re such a great aid for discoverability, hashtags can help marketers to help increase brand recognition, expand their reach, and target new customers. Hashtags also make it easy for marketers to create, join, or impact a conversation that is culturally relevant or relevant to their business.
Hashtag use does come with a set of best practices. In terms of hashtag creation, SEO keywords make great hashtags because they are often short and will increase discoverability. Also consider using popular hashtags such as #TBT, #PhotoOfTheDay, #NoFilter, when relevant to increase discoverability and show understanding of the platform
Create a branded hashtag for your company and monitor your community’s hashtags before implementing to ensure relevance and avoid controversy. Do be sure to capitalize the hashtag in the appropriate places to improve brand recognition and readability and keep them short, because brevity aids memorability and leaves more space for other commentary and links.
It’s important to avoid using spaces or punctuation in a hashtag as it will make it separate from the keyword and make it unsearchable. Finally, you should also avoid using a lot of hashtags at once, the fewer hashtags in a post, the better as they take up space and can make your post seem spammy and less authentic.
- Use SEO keywords
- Use popular hashtags
- Create branded hashtags
- Monitor your community hashtags
- Don’t add spaces or punctuations
- Avoid using many hashtags
- Capitalise hashtags appropriately
- Keep them short
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