Friday, December 4, 2020
Home CRM Understanding 4 Major Drivers Of CRM

Understanding 4 Major Drivers Of CRM

Understanding 4 Major Drivers Of CRM

 

In my previous article,I have talked about all that you need to know about customer relationship management . In this article, I want to talk about some of the major drivers of CRM. Follow me as we are going to look at that together in this article.

Drivers of CRM

The word “driver” is not strange to some of us, even to a layman. He is the one saddled with the responsibility of taking you to your desired destination.

 

CRM as a concept too has its own drivers. There are some components that must be present before you can achieve a desired custoner-centric enterprise. Let’s journey together as we look at the four drivers employed by CRM.

 

#1 Location

The first reason why organisations have to evolve in a customer centric enterprise is that in today’s business world, businesses are no longer limited by geographical location. Many people for example buy from Amazon.com , eBay and other online markets without knowing their exact business locations.

 

Distance between you and your market is now a mouse click away. That is why distance is no longer a barrier in business.

 

#2 Size

In today’s world, the size of an organisation is no longer a barrier. Contemporary organisation now have a level playing ground with the advent of the internet.

 

Some smaller organisations today can now have an edge of they are able to provide the appropriate logistics and solutions, The world wide web has made organisations to stand out on the internet if they are able to provide appropriate technology to back it up.

READ THIS  5 Reasons Why You Keep loosing Customers
READ THIS  Unknown Facts About CRM Solution Map

 

#3 Internet

The coming of the internet has brought about the introduction of business models. We now have the internet being part a d parcel of many organisations.

 

There is also the proliferation of e-market places which has brought about stiff competitions among many organisations . Some organisations have also been able to automate the business processes.

 

This has allowed customers to be able to do many of what they would have had to go to the branch office to do.

 

Case Study

In the past, Mr Adio could not do anything from his current account domiciled with an old generation bank without reaching the Bank’s office at Victoria Island in Lagos.

 

When the bank launched itself on the internet , it was a relief to him. he can now transfer money from one account to another, check his balance , pay his staffs and withdraw from the ATM. he can now shop online whole his bank settled the bills on his behalf.

 

You should know that there are different types of automations that a customer centric enterprise can adopt such as Enterprise Resource Planning , Sale Force Automation and Customer Information Factory among others.

 

#4 Technology

One could safely say that with the advent of technology, a palace coup has occurred between the customer and the organisation. With the advent of technology, customers now dictate the pace of things in the business environment.

 

Customers of today are aware of their choices. They also know how to navigate the internet in order to find what they want. This has placed serious expectation on service providers who now have to meet up with the demands of the ever demanding customers.

READ THIS  Unknown Facts About Customer Profiling And Modelling
READ THIS  Unknown Facts About Customer Care In CRM

 

You should know that it is difficult for organisations to control the pace of technology , bit they can definitely control the pace of technology , but they can definitely control the pace of interaction with their customers. This can be done with the use of technology as an enabler.

 

I want you all to know that what can make organisations to stand out today has to do with how well they treat customers . Organisations must ensure that customers achieve their desired results irrespective of the communication channel that they have chosen to relate with the organisation .

 

Now your take on this article…

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

 

 

Become Part Of our Fan Base on Facebook. Click Here.

Follow Us on twitter. Click Here.

Download Our App. Click Here
Many Crypto. One place. Use Roqqu

 

 

Adeniyi Salauhttps://cehnigeria.com
I am an IT entusiast and a man of many parts. I am a Certified Digital Marketer, Project Manager and a Real Estate Consultant. I love writing because that what keeps me going. I am running this blog to share what I know with others.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

CommentLuv badge

Most Popular

Common Mistakes You Are Making in PPC Campaigns

Common Mistakes You Are Making in PPC Campaigns   Pay-Per-Click (PPC) is a type of marketing that falls under online advertising. Here, advertisers accrue costs when...

Highlighting Major Components Of Website Design

Highlighting Major Components Of Website Design     There are many people that have come up with their own ideas of what they feel it's important when...

5 Steps To Deploy A Successful Content Marketing Strategy

5 Steps To Deploy A Successful Content Marketing Strategy   A customer-centric content marketing strategy delivers qualitative content to meet the needs of consumers who educate...

Differences Between Website Optimization And SEO

Differences Between Website Optimization And SEO       Website optimization: deals more with the user experience and making the website easier to use. Examples include website layout,...