Unknown Facts About Cultural Feasibility For Projects
In my previous article, I have looked at some of the facts that you need to know about feasibility analysis for projects. In this article, I want to look at all that you need to know about cultural Feasibility for projects. Follow me as we are going to look at that together in this article.
Cultural feasibility is an organisational characteristic that measures the extent an Organisation’s shared values support for the project’s goals. The proposed solution must be accepted and implemented for the organisation to derive any real benefits.
In order to determine the feasibility of a project, the cultural issues that may prevent the absorption of the proposed changes must be detected. this can be achieved by looking at the relationship among people, processes, and platforms involved in the implementation of the solution.
In order to thoroughly examine cultural feasibility, you should consider these questions:
#1 Key business processes
One of the key factors that you have to consider is what are the key business processes involved in the proposed changes? You have to highlight the practical steps that must be taken or must happen in order for the project yo succeed.
#2 Nature of processes
You also have to consider the nature and essence of those business processes. Understanding their nature will help you to understand who are the key resources needed in order to achieve those business goals. It will also help you to determine if it can be done or not.
#3 Who supports
Also, you need to know those that are supporting the key businesses processes in the organisation. if the project that you are embarking on will affect the way their work is being done, you need to seek their opinion and make sure you get their input when you are defining the scope of the project.
#4 Technical proficiency
Also, you need to consider the technical proficiency of the staff or team that will handle the proposed changes. There is a need to be sure that the technical staff has what it takes to effect changes. At times, you may need to bring in an external person to handle the technical support in the pre-project or post-project era.
#5 Audience belief
You also need to consider the perception of the audience when it comes to the solution you are proposing. Do they believe that your proposed solution can be what they are looking for? You have to identify the grey areas.
#6 Audience proficiency
There is a need to also consider the technical proficiency of the intended audience. Are they analogue or digital? Is it possible to train them? You need to know where they stand when it comes to devices and technology. Besides, it does not make sense to move on with the project if the audience will not use the output of the project.
The sales group for a toy manufacturer was consistently failing to meet their sales goals. In order to help them out, senior management purchased each salesperson a wireless PDA to help them manage their relationships and contacts.
Six months after the PDAs were rolled out, the sales numbers had not improved. When senior management inquired as to how the PDAs were helping the sales force, they discovered that their PDAs were not being used. As it turned out, the PDAs were incompatible with the database that the sales force were accustomed to using.
A vast majority of them did not know how to use the new tool and were not interested in learning. Even those who did learn were forced to enter all their contact information on two separate systems, which took the time that could have been spent with customers.
Most salespeople just left the PFAs in the trunk of their cars. in this case, a project that was designed to increase sales proved impossible to achieve.
Let us revisit the same toy manufacturer. Again, the sales force is failing to meet its goals. This one, however, senior management took into account the anti-technology culture of their sales force. Instead of supplying the salespeople with PDAs, management provided higher-end sales kits, such as including marketing slicks and promotional materials, that could be used to help them get in the doors of major toy distributors.
This time, the sales numbers improved, because the salespeople were given tools they were more inclined to use.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
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